We've heard that a couple of our very nice customers weren't just being nice because they liked us, it was because a certain high-profile celebrity TV chef is thinking about opening a similar concept later in the year and they wanted to find out more.
We're more than happy to talk to people about what we're up to and even the things we've learned on this journey, we'd have just preferred it if people had been more transparent as to why they wanted to know so much about our business model.
So if you'd like to know more, or want to open up a similar concept, give us a call or pop in and tell us. There's over 60 million people in the UK, with about 20m in London, we're fairly convinced there's enough customers for everybody, and a little competition is a good thing.